People-based Marketing in a Privacy-first World

People are more aware than ever of how their data is being used. There have been more high profile data breaches than ever, which has led to an increased lack of consumer trust. As a result, people have grown wary of sharing their data for the risk that it might end up in the wrong hands.

Despite this all-time low in consumer trust, data remains the cornerstone of modern marketing. It’s how brands bring value to consumers by serving them relevant content. This challenge has placed companies in the paradox of how they can ethically use consumers’ data, earn their trust, provide them value and at the same time, maximize marketing efforts.

At the end of the day, nothing is more valuable to a marketer than a loyal customer who is willing to share their data. As a result, marketers are now striving for an agreement with consumers in which they agree to share their data, trusting it will be managed securely, in exchange for a better user experience.

During this panel, our speakers will explore how their organizations are approaching this challenge and looking for ways to build trust with consumers while providing value to brands and maximize growth.

IE students and alumni interested in marketing, technology, and cybersecurity are invited to share their CVs with corporate attendees and participants. Please apply via the IE Career Portal (https://careers.ie.edu), job ID 44454. DIRECT LINK TO APPLY: https://ie-csm.symplicity.com/students/app/jobs/detail/9b01e02b0bf67e7434b52f46cb3e738a

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Co-hosted with: IE Alumni North America Region