Reinventing the Mainstream - Social Impact Conference

The 2021 Conference

Reinventing the Mainstream 2021 Conference is a platform that demands and inspires businesses to act on their social and environmental responsibility with true and immediate materiality. The case for social agency has been proven by research and demonstrated in practice for decades, yet is far from being adopted as a mainstream business mindset. Our generation is facing cumulative crises (from climate to poverty), yet the non-discriminatory presence of COVID-19 has visibly exposed deep systemic gaps to solving them. 

Reinventing the Mainstream is a call to action for business' stakeholders to fully incorporate social and environmental priorities into their strategies for success. The conference will dig deeper than the surface by bringing quantifiable ‘challenger’ examples of paths to success in specific industries. Critical discussions will be led by achieved by connecting diverse representatives across industries and organizations, including listed companies, governmental institutions, NGOs, entrepreneurs, and academics.

This is more than a conference – it’s a call to action and the time is now. #ReinventingTheMainstream #TheTimeIsNow